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Brand/Logo

The mark, andthe room it needs.

01

The wordmark.

The wordmark is the one mark of the brand and its most visible expression. The rules below keep it consistent everywhere it appears.

Rounded terminalsSofter, more human
Bold weightConfident and modern
Set lowercaseSymmetry and legibility
Clear space is 0.5× the height of the “w” on all four sides — 25px at this size. Nothing enters it: no type, no other logo, no decoration, and no edge of the canvas. On paper the mark is Ember — the primary, and the default everywhere.
02

How small it goes.

One rule on two axes. At the wordmark’s 4.44:1 proportion, 17px tall is 75px wide — the same threshold measured two ways. Use whichever is easier to check; you cannot break one without breaking the other.

40px tall · 178px wide
Minimum 17px tall on screen, which is 75px wide at the wordmark’s own 4.44:1 proportion, and 3cm wide in print. Below that the round terminals close up and the mark loses its authority.
03

Standing beside someone else’s mark.

Partner marks are drawn to their own specs and almost never match ours in weight. The geometry below is fixed; the balance is a judgment, and it is the one part of this page that needs a human to sign it off.

MongoDB
One gap of 1× the “w” between the two marks — each mark’s own 0.5× clear space meeting the other’s in the middle, so they never touch. The divider is a 1px rule centered in that gap at 1.5× the “w” tall. Partner marks vary in weight: aim for equal optical presence, and have the brand team look at it before it ships.
04

What not to do.

Each tile is the mark with one thing done to it. If a use is not on this list and you are unsure, the test is whether the mark still matches the supplied artwork — anything that changes its proportions, weight or color no longer does.

Don’t stretch or squash it.
Don’t rotate it.
Don’t add shadows, glows or effects.
Don’t outline it or add strokes.
Don’t place it on a competing background.
winter
Don’t re-set it in a typeface. Use the supplied artwork.
Color